UPRIGHT

Logo proposal for a local real estate company oriented on houses rather than apartment buildings.


It’s a pretty straightforward logo that transmits pretty much everything the client wanted. To tell their clients they sell the right houses to the right people. 


I used the 1st 2 letters from the name U and R and added a triangle roof to create the mark and gave it a nice golden color as per client’s request. I then used the association of the 1st 2 letters UR and the word “right” from the name along with the idea that they sell houses and extended it to the slogan.